‘Processed food’. Such a simple yet divisive term! For some it conjures up images of cheap, fatty nastiness and post hangover binges on one side, and organic cotton wearing, bare footed hippy mums on the other. (Who would never, ever, ever let their little ones eat ‘processed food’! Oh the horror!) Anyone who’s tried to eat more healthily will know that ‘processed food’ is often seen as a big no-no.